Attending the World Cement Association (WCA) Annual Conference 2026

From 19th to 22nd April, the World Cement Association (WCA) Annual Conference 2026 was held in Bangkok, Thailand. The conference was attended by over 200 guests, including CEOs and senior executives from more than 30 countries and regions such as China, Germany, France, the UK, Turkey, South Africa, Morocco, Algeria, Thailand, and Papua New Guinea, alongside heads of international organizations and industry experts. Themed “New Industry Dynamics and Sustainable Development,” participants engaged in in-depth exchanges on the future of the cement industry.

Wei Rushan, President of WCA, Vice President of China National Building Material Group (CNBM), and President of CNBM Co., Ltd., delivered a keynote speech. Meng Qinglin, Chairman of Sinoma Energy Conservation Ltd., attended the conference and held extensive discussions with clients from multiple countries.

In his keynote speech titled “Innovating Through Turbulence, Advancing Together in Change,” Wei Rushan thoroughly analyzed the challenges facing the global cement industry, including political multipolarity, geopolitical conflicts, climate pressures, technological competition, and downward economic pressures. He shared three key observations: the shifting center of gravity of the industry, the impact of post-war reconstruction, and breakthroughs in technological innovation. He called on the entire industry to embrace openness, cooperation, and practical innovation to drive sustainable transformation and achieve high-quality development amid challenges.

After the conference, Meng Qinglin had broad exchanges and in-depth talks with Philippe Richart, CEO of WCA, as well as clients from Algeria, South Africa, and other countries. He introduced Sinoma Energy Conservation’s recent developments and technological advances in clean energy, cement waste heat recovery, high-end equipment manufacturing, and building energy-saving materials.

Meng Qinglin noted that this conference took place at a time when the global cement industry is facing overcapacity, carbon tariff pressures, intensified geopolitical conflicts, and rising costs. As a listed company under CNBM focusing on energy conservation and environmental protection, Sinoma Energy Conservation possesses mature technology systems and rich engineering experience in waste heat and pressure utilization, green energy, and flue gas treatment. The company is also advancing R&D and project practices in carbon capture and alternative fuels, offering systematic solutions to the global cement industry. Sinoma Energy Conservation is committed to deepening cooperation with global partners to jointly promote green and low-carbon transformation.

Zhang Fei, Head of the International Market Department of the Engineering Branch of Sinoma Energy Conservation, delivered a special report titled “Application of Next-Generation Green Energy Technologies in Cement Plants.” He systematically introduced the company’s latest technological achievements in cement waste heat recovery, highlighting the “Fourth-Generation Waste Heat Recovery+” technology and typical cases, as well as prospects for future green energy and zero?electricity cement plants. The report attracted significant attention from attendees.

Clients from various countries expressed that Sinoma Energy Conservation’s technological strength and practical achievements in energy saving and carbon reduction for the cement industry are impressive. The latest waste heat recovery technology presented is now internationally advanced in terms of technical performance and automation, providing valuable references for factory upgrades and carbon reduction goals. They look forward to further cooperation with Sinoma Energy Conservation in waste heat recovery and emission reduction to jointly address industry challenges.

Client Visits

On the morning of 22nd April, Wei Rushan led a delegation to visit Siam Cement Group Public Company Limited (SCG) and Italian-Thai Development Public Company Limited (ITD) to deepen international cooperation and explore overseas development opportunities. Meng Qinglin, Chairman of Sinoma Energy Conservation, and Rong Yakun, President of Sinoma Cement, accompanied the visits.

Visit to SCG Group

During the talks, Wei Rushan noted that over the past two decades, CNBM and SCG have achieved fruitful cooperation and built a solid foundation in core areas such as cement engineering services, waste heat recovery system optimization, and green building materials R&D. As leading building materials enterprises in China and Thailand, both sides share the industry mission to support the high-quality development of the global building materials industry and empower the global green and low-carbon agenda. He expressed hope for further strategic alignment to establish a comprehensive, in-depth, and long-term partnership for mutual benefit and synergy.

Meng Qinglin stated that for the STS biomass power plant project currently under execution, Sinoma Energy Conservation will fully leverage its resource integration capabilities and extensive project experience to accelerate project implementation. He looks forward to deepening strategic alignment with SCG to create a new, all?round, normalized strategic partnership for complementary advantages and win?win development.

Surachai Nimlaor, President of SCG’s Cement and Green Energy Solutions Business, warmly welcomed the delegation. He noted that the enduring partnership between the two sides is a testament to the strong friendship between China and Thailand and a vivid example of synergistic development in the building materials industry. He expressed hope for continued practical cooperation, using joint R&D and technology transfer to accelerate intelligent upgrades of cement facilities and green energy iterations, and to implement integrated energy-saving and comprehensive power supply solutions, supporting SCG’s sustainable growth while leading the global building materials industry’s green and low-carbon transformation.

Visit to ITD Group

During the talks, Wei Rushan expressed hope that the meeting would serve as an opportunity to deepen practical cooperation in engineering projects, promote industrial integration, and explore new cooperation spaces in capital investment. By leveraging complementary strengths, both sides can jointly open a new chapter of strategic cooperation.

Meng Qinglin noted that Sinoma Energy Conservation highly values its long?term friendly partnership with ITD Group and sincerely thanks ITD Group for its trust and support over the years. Moving forward, Sinoma Energy Conservation will fully apply its technical expertise and project execution experience in energy conservation and green low?carbon fields to expand collaboration with ITD Group into new areas, achieving mutual benefits and jointly empowering Thailand’s green and low?carbon transformation and high?quality industrial development.

Thoranis Karnasuta, Executive Vice President and Acting President of ITD Group, stated that the waste heat recovery power plant at ITD Group’s TPCC Cement Plant, built by Sinoma Energy Conservation, has operated stably and efficiently for over a decade, achieving significant energy savings and carbon reduction benefits, and serving as a notable demonstration project. He expressed hope to further deepen strategic cooperation with Sinoma Energy Conservation, focusing on green energy development, zero?carbon factory construction, and integrated energy management, to broaden cooperation dimensions and achieve synergistic development.

Wang Yi, Assistant to President and General Manager of the Engineering Branch of Sinoma Energy Conservation, Zhang Fei, Head of the International Market Department of the Engineering Branch, and relevant personnel from Sinoma Cement also participated in the above activities.